Mercedes-Benz Group CEO Ola Källenius stated at the 20th Automotive News Congress that the company's product strategy in China must prioritize the preferences of local consumers. He emphasized that vehicles in the Chinese market need to be exceptionally large.
Deng Chenghao, Chairman of Deepal Auto, expressed agreement with Källenius, noting that the demand for spacious vehicles stems from the structure of Chinese families. He explained that large cars are a necessity for families traveling together with children and elderly relatives.
Deng argued that while physical size is a fundamental requirement, the real challenge for manufacturers lies in efficient space utilization. He emphasized the importance of designing large vehicles that remain agile and ensure comfort for passengers in the third row.
Deepal Auto is currently promoting its S09 large six-seater SUV. According to the company, the vehicle offers 870 millimeters of legroom in the third row, which allows passengers up to 1.8 meters tall to sit comfortably.
