Memora, a startup focused on digitizing cemetery management, has secured €1.7 million in a funding round led by the venture capital firm True Collective. The company plans to use the new capital to expand its operations across Europe, targeting a market where millions of grave plots are currently managed through manual and fragmented systems.
Founded in 2022 by CEO Johan Toft-Nielsen, Memora initially provided direct grave maintenance services to families. The company has since pivoted to a B2B model, offering a software platform that allows cemetery managers to plan tasks, assign work to gardeners, and provide families with updates and photographs. The platform also includes features for families to share memories.
The startup integrates geospatial tools and artificial intelligence to automate administrative tasks and streamline communication between cemetery staff and families. By replacing traditional manual processes with digital solutions, Memora aims to modernize industry operations. The company also announced that Chris Evans, formerly of Kahoot!, will join the team as CTO in early 2027.
