M.Video reported that pre-order volumes for the new iPhone 18 generation during the first week match the figures from 2025. The iPhone 18 Pro Max emerged as the most popular model, with the 256 GB storage configuration being the most sought-after choice among consumers.
The new Burgundy color option has become the most popular shade in the lineup. According to the retailer, customers prioritize both technical specifications and visible design changes when selecting a new device, especially given the lack of other significant visual updates.
Demand for the new Apple Watch Series 12 and Apple Watch Ultra 4 remains consistent with the previous generation's performance over the same period. Meanwhile, AirPods 5 pre-orders have shown a 20% increase compared to the previous model's launch results.
Pricing for the new devices at M.Video starts at 54 999 ₽ for the 42mm Apple Watch Series 12 and 59 999 ₽ for the 46mm version. The Apple Watch Ultra 4 starts at 109 999 ₽, while the AirPods 5 are priced at 18 999 ₽ for the base model and 21 999 ₽ for the wireless charging case version.
The iPhone 18 Pro with 256 GB storage is available from 174 999 ₽. The iPhone 18 Pro Max is priced at 189 999 ₽ for the 256 GB model and 219 999 ₽ for the 512 GB variant.
