M.Video analyzed sales of travel-related fashion goods from January to early September 2026. Data shows that demand for suitcases, backpacks, and accessories remains high even after the summer season ends.
During the second quarter, sales of travel goods increased by approximately 87% in monetary terms and 45% in units compared to the first quarter. Suitcase sales grew 2.3 times in value and 2.5 times in volume during this period.
In August, the average check for suitcases reached a year-to-date peak of 6 344 ₽, which is 19% higher than in July. By early September, the average check for suitcases remained at 4 860 ₽.
Backpack sales peaked in August, with order volume rising by 86% and monetary sales doubling compared to July. In early September, the average check for backpacks reached a record 5 780 ₽.
Sales of sunglasses and accessories grew nearly 3.8 times in value during the second quarter. The summer months accounted for over 65% of the total turnover for this category since the start of the year.
