M.Video has launched a partnership with the Magnit retail chain to allow customers to pick up online orders at Magnit locations. The initial phase includes approximately 5,000 pickup points across 24 Russian regions, ranging from the central part of the country to Siberia.

Customers can select a Magnit Post location when placing orders via the M.Video website or mobile application. Delivery times to these points range from one to five days depending on the specific region.

This initiative integrates Magnit into M.Video's existing logistics network, which already includes over 850 company-branded pickup points. The company also partners with CDEK, Yandex Market, and 5Post for order fulfillment.

M.Video currently utilizes a network that includes 5,500 CDEK pickup points, 2,800 CDEK parcel lockers, and 15,000 Yandex Market locations. The company plans to continue expanding its delivery geography through these combined channels.