Logika Moloka, a dairy producer, has completed a new phase of its promotional planning and revenue management transformation. The project was implemented in collaboration with the Jume team using their intelligent IBP platform. The integration of this system resulted in a 1-2% optimization of the company's annual promotional budget while maintaining revenue levels.
The project involved deploying two Jume modules: Trade Promotion Optimization (TPO) for long-term mathematical planning and Trade Promotion Management (TPM) for operational execution. This setup created a unified digital environment that links strategic modeling with daily management, replacing a fragmented system that previously required significant manual effort.
The new platform allows the company to generate plans at various levels of detail, from individual SKUs to customer groups. It utilizes machine learning models to account for demand fluctuations and calculates financial outcomes in a P&L format. This enables the team to evaluate the impact of decisions during the planning phase before implementation.
Additional improvements include the ability to set plans based on target KPIs rather than historical data alone and increased accuracy in weekly sales forecasting. The system also enables faster adjustments, provides a transparent history of changes, and automates the transfer of approved plans into the company's ERP system.
