Live Story has launched a new platform designed to streamline frontend development by integrating design systems, AI, and publishing tools. The system aims to reduce dependence on manual coding for every creative update, allowing marketing and design teams to manage digital experiences independently.
The platform features Live Story Studio, a no-code visual editor for creating responsive pages. It includes Live Story Components for reusable design elements and Live Story MCP, which connects the platform to external tools like Figma, ChatGPT, Claude, and Cursor.
The company has worked with over 150 enterprise brands, including Max Mara Fashion Group, Dolce & Gabbana, and Guess. The new workflow allows teams to refine AI-generated content directly in the editor without needing additional AI tokens or code.
Live Story Delivery enables the publication of these experiences onto existing websites without requiring changes to the current technology stack. The company is also testing growth engines in pilot projects to improve personalization and conversion rates.
CEO and founder Stefano Mocellini stated that the platform aims to eliminate fragmentation in digital experience creation. The company will host a webinar on 18 November to discuss the transition from campaign briefs to live publication.
