Apple CEO John Ternus has announced a strategic restructuring aimed at increasing operational speed and efficiency. The plan prioritizes engineering-led development and a shift toward a more experimental corporate culture.
The company intends to move away from its traditional spring-autumn product release cycle. Instead, Apple plans to introduce new products throughout the year to maintain a more consistent development pace.
To streamline decision-making, Ternus is reducing middle management layers to bring engineers closer to executive leadership. The company also aims to increase revenue generated by its services division.
Apple has recently dismissed several engineering program managers within its hardware development unit. These roles, which historically coordinated cross-team efforts and timelines, are being phased out as part of the organizational shift.
Ternus has long advocated for a leaner workforce, previously suggesting that Apple should hire fewer people while increasing expectations for existing staff. Affected employees have been given a short window to find internal roles before facing potential termination.
