JD.com has launched a promotional campaign for Apple products, offering a 300 CNY discount on the iPhone 18 series. Customers can also benefit from an additional 1000 CNY trade-in subsidy and a 12-month interest-free installment plan.

The AirPods 5, which feature active noise cancellation and have a starting price of 999 CNY, are currently available for 755 CNY in most regions due to government subsidies applied on the platform.

The retailer has also expanded its trade-in program for headphones. If the value of the old device exceeds 100 CNY, JD.com provides an extra subsidy of approximately 100 CNY, bringing the effective price of new headphones to around 650 CNY.

As part of the 11.11 shopping event, JD.com and Taobao are offering daily lucky draws for red envelopes with a maximum value of 26,888 CNY, which can be used without purchase thresholds.