The AI startup Instinct is currently seeking new funding, which could bring the company's valuation to $10 billion. The platform, which operates as an invitation-only AI agent, has already attracted a user base exceeding 100 000 people since its debut earlier this year.

Instinct functions as a personal assistant capable of executing tasks via text or voice commands, such as responding to messages, booking restaurant reservations, or managing subscriptions. The system is designed to interact with computers and phones in a manner similar to human users.

CEO Noah Shinn stated that the company does not intend to charge users for the service, suggesting that future revenue may be generated through advertising. Currently, the platform is in a beta phase, and the team is working to increase compute capacity to handle high demand.

Users have reported utilizing the assistant for various daily activities, including planning road trips, purchasing groceries, and organizing wedding arrangements. The service occasionally notifies users of slower response times when operating at full capacity.