Huawei is reportedly developing a new sub-brand called Xingmang, which will focus primarily on online sales channels. According to industry reports, the product line aims to offer competitive pricing compared to the company's flagship devices.
The product roadmap for the Xingmang series includes several upcoming smartphone models. One of these devices is expected to feature an active cooling fan system, and the company is reportedly exploring unconventional design choices for other variants in the lineup.
Huawei has been actively securing intellectual property for the brand. The company filed for the Xingmang trademark in February 2023, with registration completed in September 2023. A subsequent application covering smartphones and chips was submitted in July 2026.
Despite these filings, Huawei has not released any official details regarding the launch schedule, specific hardware specifications, or pricing for the Xingmang series. Analysts note that trademark filings do not guarantee product releases, citing past rumors about other sub-brands that never reached the market.
