The trailer for Grand Theft Auto 6, released on October 15, 2026, features a satirical advertisement for a fictional token called DacityCoin. The ad is linked to the AudaCity brand and appears in a side mission involving the character Lucia.
Following the trailer release, a real-world Solana meme token named Dacity Coin experienced a 2,900% increase in market capitalization. Within one hour, its value rose from $104,000 to a peak of $3.18 million.
The real-world token was launched on October 11, 2026, four days before the trailer debuted. Reports suggest that early investors may have relied on leaks from a source known as Cyberleek, which had previously circulated footage of the in-game branding.
The price rally was short-lived, with the token losing approximately 53% of its value shortly after reaching its peak. Rockstar Games has confirmed no partnership or endorsement regarding any real-world cryptocurrency.
Since the trailer, multiple unauthorized tokens using the same name have emerged. Grand Theft Auto 6 is scheduled for release on November 19, 2026, and further promotional materials or leaks could lead to continued market volatility.
