Google updated its privacy policy on October 16, introducing a change regarding the use of personal data for targeted advertising. The company now allows the use of information from Gmail, Google Drive, and Google Photos for ad personalization if users connect these services to AI-powered tools.
The new policy clause states that data from these services may be used for ads if users grant access to other Google platforms that support personalized advertising. This integration is part of the Personal Intelligence feature, which aims to provide users with more relevant recommendations and search results.
Google clarifies that advertisers do not receive direct access to personal files, names, or email addresses. Furthermore, the company maintains restrictions on targeting ads based on sensitive categories, including health, religion, race, or sexual orientation.
Users who wish to opt out of this data usage can manage their preferences through the Search Services Personalization settings page. This allows individuals to disconnect specific apps from Personal Intelligence features or disable personalized recommendations entirely.
