Dyson has officially acknowledged that an early batch of its new CameraJet smart toothbrush suffered from a manufacturing defect. The issue involved the spray tube, which posed a risk of water leakage into the device's internal components, causing some units to stop functioning after only a few minutes of use.
The CameraJet, priced at $499, features an integrated camera and AI technology to provide real-time brushing feedback. It also includes a specialized jet function that sprays mouthwash to target plaque. Following reports of failures from consumers on social media shortly after the September 1 launch, major retailers like Best Buy removed the product from their websites.
Dyson stated that it isolated the affected inventory, which led to a temporary shortage of the product in retail channels. A company spokesperson confirmed that the device is now back in full production and is being shipped to retail partners. The company has issued a formal apology to customers who purchased the faulty units and promised to provide support.
Internal reports suggest dissatisfaction among some Dyson employees regarding how the company handled the situation. While management initially promoted the project on social media during the launch, they ceased public commentary once consumer complaints began to surface. The CameraJet represents the company's first foray into the toothbrush market after years of development.
