Daydream, an AI-driven fashion discovery platform, has introduced two new features for iOS 27. These tools allow users to convert saved outfit photos into shopping results and perform searches via Siri without launching the application.
The image-based feature utilizes Apple’s context capabilities to analyze photos in the user's library. It identifies individual items and suggests matches from a catalog of approximately 3 million products. If an exact item is unavailable, the app provides similar alternatives.
The second feature integrates with Siri for natural-language search. Users can request specific items by voice or text. Personalization is enhanced if users configure a Style Passport, which stores data on sizes, preferred brands, personal style, and budget.
Daydream launched last year and currently serves over 1.5 million shoppers. Its platform aggregates products from more than 10,000 brands and 325 retailers, including names like Gucci, Uniqlo, and Nordstrom.
The company aims to develop a comprehensive shopping agent capable of understanding individual style across various platforms. This launch represents a strategic move toward deeper on-device intelligence and integrated shopping experiences.
