Anastasia Nikulina, content lead at an IT company, developed an SEO monitoring agent using n8n to manage three company blogs. The tool was created in response to a significant decline in organic search traffic observed in 2025, which saw a drop of nearly 40% compared to previous periods.
The agent automates data collection from sources including Screaming Frog, Yandex Metrica, and Yandex Webmaster. It filters technical issues, tracks site performance, and generates content hypotheses. The system is designed to reduce manual analysis time, allowing the human lead to focus on strategic decision-making.
The architecture relies on n8n for visual workflow management, integrating Google Sheets for data storage and Telegram for reporting. JavaScript nodes are used for data cleaning and logic processing, with code snippets developed in collaboration with ChatGPT. The system distinguishes between SEO articles and other page types to avoid unnecessary processing.
The tool categorizes technical errors, such as missing meta tags or indexing issues, and filters performance data from Yandex Metrica. It ignores statistically insignificant data, such as pages with very low traffic, to ensure the generated reports remain actionable and relevant for the editorial team.
