Binance co-founder and co-CEO He Yi announced that the company will provide legal support to female employees targeted by sexualized rumors and fabricated scandals. This commitment was shared in a post on X on November 11, 2026.
The initiative addresses a pattern of smear campaigns affecting women across the crypto sector, including Binance staff, project leads in the BNB ecosystem, and employees at competing firms. Specific past incidents involved two Binance employees, identified as Sisi and Yaya.
He Yi stated that these campaigns often involve invasive media references to personal items and imagery, sometimes appearing in mainstream media outlets. The company aims to shift the focus toward evaluating women in the workplace based on their professional merit.
Beyond internal support, He Yi called for an industry-wide effort to remove social media accounts that spread gender-based misinformation. While no other firm has adopted a similar policy yet, the move establishes a precedent for treating online harassment as a legal matter.
