The pre-seed funding round saw participation from Baobab Ventures, Lanai Ventures, Acurio Ventures, and Masia VC. The startup, established by Dani Diestre, Aniol Carreras, and Jacob Bamio, utilizes artificial intelligence to conduct simultaneous interviews with hundreds of consumers and experts. This approach aims to shorten research timelines from months to days.
Autentic AI currently processes approximately 1,000 interviews daily and projects a total of over 400,000 completed interviews by the end of 2026. The platform operates across four primary sectors: FMCG, retail, pharmaceuticals and cosmetics, as well as strategy consulting and private equity. It combines automated AI interviews with human analysis.
To ensure data reliability, the company uses verified participants who receive compensation. Each insight is supported by video evidence, and the system allows for segmentation based on criteria such as age, region, or product usage. The platform intends to reduce the high costs and time constraints associated with traditional market research methods.
The company plans to allocate the new capital toward further automating its research workflows. Additionally, Autentic AI intends to build an internal network of verified consumers and industry experts to increase control over research quality and decrease dependence on third-party panels.
