The seed funding round was co-led by High-Tech Gründerfonds and Insurtech Gateway. Other participants included Seed X, Lucid Capital, and angel investors such as former HDI CEO Herbert Rogenhofer and Tech11 founder Pierre Dubosq. The startup, established in 2024 by Michael Gackstatter and Artem Demchenkov, focuses on automating workflows for financial and insurance professionals.

The TODAY platform utilizes AI agents to manage administrative tasks, transcribe meetings, and provide sales coaching. According to the company, users save an average of five hours per week on paperwork and can increase revenue by up to 10 per cent. Furthermore, the technology allows advisors to extract approximately 50 times more insights from client interactions compared to traditional methods.

Currently, the platform serves more than 3,500 advisors throughout the DACH region, including independent brokers and large insurance firms. The company plans to utilize the new capital to scale its operations across the DACH market and broaden the functionality of its AI-powered sales operating system to cover additional front- and back-office processes.