The business activity of organizations in the Primorsky Krai region of Russia has seen a significant increase in the use of AI-powered features on the MTS Link platform. Between June and August 2026, users in the region utilized AI tools four times more often than during the same period in 2025.
The most significant growth was observed in the use of the AI assistant, which analyzes video conferences and records agreements. Its usage increased 23-fold. Additionally, the use of meeting summarization grew four times, and transcription services grew three times.
The lause of video effects, such as background blur and replacement, increased by 74%. Overall, the number of online events in the region during the summer of 2026 increased by 65% compared to the previous year.
Educational and medical institutions, as well as B2C companies, were the most active users of the platform. Other active sectors include finance, consulting, consulting, IT, telecom companies, and government agencies.