Yandex Market has completed the transition to a unified integrated business planning (IBP) system based on the Russian platform Optimacros. The project, initiated in 2024, aims to enhance technological independence and operational stability across financial, commercial, logistics, and HR processes.

The implementation was divided between two partners: Wave Solutions handled financial planning, reporting, and IT infrastructure, while Advanced managed operational planning, including demand forecasting, supply chain management, and personnel scheduling. The system was deployed on-premise to ensure data control.

The project reached a functional state in three months, half the industry average of six months. Currently, over 200 employees utilize the platform for modeling and planning. The system integrates FP&A, S&OP, and supply chain logistics, allowing for real-time adjustments to market demand.

The new infrastructure enables Yandex Market to generate end-to-end forecasts across product categories, regions, and delivery points. It also facilitates the optimization of warehouse utilization and staffing levels, supporting efficient resource allocation during peak operational periods.