The partnership includes placing the XRP logo on the field at Ben Hill Griffin Stadium, digital platforms, and event signage in Gainesville. Ripple also pledged to fund financial and technology education for student-athletes and the campus community, covering both traditional and digital assets.
This move follows a similar multi-year agreement with the University of Kansas Jayhawks for basketball jersey branding. Ripple is expanding its presence in college sports to increase mainstream visibility while developing its custody, payments, and RLUSD stablecoin business.