Xiaomi has restructured its public relations department, establishing a dedicated unit for the Chinese market. Zhang Yongsheng has been appointed as the General Manager of the China PR department. He will report to both Xu Jieyun, General Manager of the Group PR department, and Wang Xiaoyan, Senior Vice President of the Group and President of the China region.
Zeng Yang has been named the head of the media relations division within the Group PR department, reporting directly to Xu Jieyun. These appointments follow a series of organizational changes aimed at streamlining the company's communication strategy across its various business sectors.
Zhang Yongsheng brings extensive experience from his previous roles at Alibaba, 360 Group, and as a former investigative journalist. He joined Xiaomi in May 2026 as a consultant overseeing public sentiment for non-automotive operations. Zeng Yang, formerly a Vice President at Xingji Meizu, joined Xiaomi in March 2026 and also serves as an industry mentor at Tsinghua University.
