X has introduced a native clipping tool designed to allow users to edit and share segments of longer videos directly on the platform. The feature enables creators and viewers to select specific moments from existing content, add commentary, and publish them without navigating away from the site.
Each generated clip automatically includes a label that links back to the original source video. This functionality aims to increase visibility for the original creator and provide context for the audience viewing the clipped content.
The platform has integrated the tool with its Original Content Rewards program. Eligible creators and users who produce clips can earn revenue based on audience engagement metrics generated by their posts.
The introduction of this tool follows a broader trend where influencers and companies utilize short-form video segments to drive engagement and ad revenue. Previously, such tasks often required third-party services.
