Wildberries, part of the RWB group, has launched a pilot project in the Tver region featuring mobile pickup points. This initiative, developed in collaboration with the regional Ministry of Industry and Trade, aims to improve delivery access in remote areas.
The service currently covers 12 settlements within the Krasnokholmsky Municipal District, including Polyany, Trofimovo, Rogachevo, Bekren, Dor, Mogochi, Remenniki, Yurovo, Zhelobni, Bolshoe Rogozino, Khvoshchino, and Chernaya.
The mobile unit operates on a fixed schedule, visiting specific locations four days a week. Customers place orders via the website or app, selecting courier delivery to their address, after which the items are routed through the pickup point in the village of Krasny Kholm.
Following the pilot phase, the company plans to evaluate the project's performance to determine the feasibility of expanding this delivery model to other municipalities and regions.
