Lynk & Co, a brand under the Geely umbrella, has announced a new distribution strategy for the European market. Starting in January 2027, Volvo Cars will become the exclusive distributor for the brand across the region.
The partnership aims to utilize Volvo Cars' existing commercial infrastructure, retail network, and service footprint. This transition is intended to support the next phase of growth for Lynk & Co in Europe.
Lynk & Co currently operates in 25 European markets. The brand has established a network of more than 140 partner-operated sales points, which have previously leveraged collaboration with Volvo Cars retailers.
Mo Wang, CEO of Lynk & Co International, stated that the focus will be on maintaining strategic alignment and preserving the brand's distinctiveness. Martin Persson, Head of Lynk & Co Europe at Volvo Cars, will oversee the integration.
