Verme has updated its visual identity, including the logo, color palette, and overall visual language. These changes apply to the website and presentation materials. The company aims to better reflect its impact on users and add an emotional component to its communications.
The company specializes in WFM, time tracking, and flexible employment solutions. Its products are used daily by over 1.5 million people, including retail employees working on Verme schedules and contractors using the 'Moya Smena' and 'Birzha Smen' platforms.
A key element of the new corporate style is a modular grid, which serves as the basis for all rosters, schedules, and dashboards. This structure is designed to assist store managers in personnel decisions, HR professionals in tracking efficiency, and top managers in obtaining management analytics.
The rebranding effort also extended to the company's flagship WFM system. Verme updated the interface to improve user experience and simplified interaction with the product. This included developing a unified design system of components and revising user scenarios for shift creation and employee management.
