In September 2026, the average transaction price for a new electric vehicle in the US reached $55,879, marking a 2.4% increase from August. Despite this monthly rise, prices remain 3% lower compared to September 2025, supported by a broader range of affordable models entering the market.
Automakers reduced incentives in September, with discounts averaging 11% of the transaction price, the lowest level recorded this year. This is a decline from 14.2% in September 2025. In monetary terms, the average incentive amounted to approximately $6,147 per vehicle.
Tesla saw its average transaction price rise by 3.3% month-over-month to $54,345. The Model 3 and Model Y represented 97% of the company's sales, with average prices of $53,804 and $53,052 respectively. Additionally, nearly 1,500 Cybertrucks were sold at an average price of $98,109.
The price premium for electric vehicles compared to internal combustion engine models remained at 11% in September. This gap has stabilized throughout 2026, showing a significant reduction from the 18% average observed in 2025.
