Apple CEO Tim Cook attended the 2026 annual meeting of the Tsinghua University School of Economics and Management Advisory Board in Beijing. The event took place on October 13 and 14, marking the 27th annual meeting since the board's inception in 2000.

Tim Cook currently serves as the chairman of this advisory board. The board consists of 71 members, including 69 committee members. Its composition features 53 international entrepreneurs, two university presidents, four business school deans, and two Nobel laureates in economics.

The board includes prominent business leaders such as Robin Li, Jack Ma, Pony Ma, Elon Musk, Satya Nadella, and Mark Zuckerberg. Its primary objective is to bridge the school with the global community and provide strategic guidance for academic and research development.

During the 2026 session, the advisory board welcomed three new members and five successor members. The new members replaced representatives from companies whose previous delegates stepped down due to professional changes.