Ticketland has officially abolished its service fee for cultural event tickets, allowing customers to purchase them at face value. The company expects this change to lower ticket prices by an average of 10–15%. For instance, a typical transaction of 6023 ₽ will now cost the user 600 ₽ less.
The new pricing policy has been in effect since October 1, 2026, on the Ticketland website. According to MTS Live CEO Dmitry Zorikhin, the move aims to increase user loyalty and lower barriers to entry for event attendees. The company believes that transparent final pricing is more effective than traditional cashback or bonus programs.
The removal of the service fee applies to almost all event categories, with the exception of cinema tickets and certain specific events. Ticketland anticipates that this strategy will help expand its audience and encourage more people to attend cultural performances by making them more affordable.
