The Shadery, a startup specializing in modular motorized Roman shades, has secured $3 million in a seed funding round. The investment was led by Lerer Hippeau, with participation from Corazon Capital, Amity Supply, SuperAngel.Fund, and OpenSky Ventures.
The company’s product features a motorized console that remains on the window and a swappable fabric panel. The console is compatible with windows ranging from 24 to 60 inches in width and connects to Apple Home, Google Home, and Amazon Alexa via Matter over Thread without requiring a hub.
Pricing for a complete shade starts at $699, while replacement fabric panels start at $349. The hardware is powered by a rechargeable battery that charges via USB-C, allowing for installation without professional wiring.
The Shadery launched its trade program and consumer sales on November 9. The current collection includes 11 solids and nine prints. The company plans to introduce seasonal prints and artist collaborations starting in 2027.
