Strategy Inc., formerly known as MicroStrategy, continues to prioritize Bitcoin accumulation as its core corporate strategy. As of early September 2026, the company holds approximately 845,050 BTC, representing over 4% of the total 21 million Bitcoin supply.
During 2026, the firm acquired about 175,000 BTC and sold 7,000 BTC. The most recent purchase included 4,603 BTC at an average price of $80,318 per coin, amounting to $369.7 million. These acquisitions are primarily funded through equity and debt offerings.
CEO Phong Le, who has led the company since 2022, stated that the firm plans to remain the largest corporate purchaser of Bitcoin. The company aims to raise over $80 billion within a year to fund further acquisitions, utilizing instruments like STRC preferred stock.
The company maintains its enterprise analytics business, though it now functions as a secondary operation. Strategy Inc. describes its shares as an amplified Bitcoin play, where the company's capital structure leverages price movements of the underlying asset.
