Sony Electronics announced the launch of three new wireless over-ear headphones: the high-end WH-1000XM4C, the mid-range WH-CH730N, and the entry-level WH-CH530.

The flagship WH-1000XM4C features noise cancellation technology, updated sound tuning, and a 10-band equalizer. It is available in lavender purple, black, and platinum silver, priced at $299.99, and will be released this autumn.

The WH-CH730N is designed for daily use with dual noise sensors and beamforming microphones for precise voice pickup. It offers 50 hours of battery life with noise cancellation active and is available in five colors for $179.99, launching this month.

The entry-level WH-CH530 provides AI noise reduction, 55 hours of battery life, and a clear, balanced sound. It features an on-ear design, comes in six colors, and is priced at $69.99, launching this month.

Sony Electronics also announced a partnership with Sanrio to release limited-edition Hello Kitty themed headphones in the WH-1000XM6, WH-CH730N, and WH-CH530 models, including themed storage and carrying bags.