On October 14, Ripple executive David Schwartz shared a photo on social media featuring a billboard of actress Sydney Sweeney, which was actually an advertisement for the sports prediction platform Novig. Schwartz captioned the post as a mistake, later following up with a second image.
Cardano founder Charles Hoskinson joined the discussion by jokingly claiming that the actress holds XRP. The interaction triggered widespread engagement from the crypto community, leading to various memes and speculative theories regarding celebrity involvement with the digital asset.
Despite the viral nature of the posts, there is no evidence that Sydney Sweeney owns XRP. The incident highlights how quickly social media narratives can form around celebrity imagery within the cryptocurrency sector.
Data from the 2026 State of Crypto Holders Report, released by the National Cryptocurrency Association and The Harris Poll, indicates a shift in demographics. Women represented 42% of new US crypto holders between 2025 and 2026, compared to 34% among those who entered the market before 2025.
