In 2026, residents of Bashkortostan increasingly favor smartphones, with the segment's share reaching 75% of the total user base, an increase of 3% over the past year. Consumers currently prioritize practical devices within the mid-range price segment.
Samsung leads the regional market in brand popularity, followed by Xiaomi and Huawei. In total, local users utilize devices from over 300 different smartphone brands for communication and internet access.
The most frequently used smartphone models in the region include the Xiaomi Redmi 9A, realme Note 50, and Apple iPhone 11. For feature phones, users often select models such as the BQ 3595 Elegant, Fontel FP200, and Philips Xenium E207.
MegaFon continues to expand its retail presence in the region to improve device accessibility. Recently, the company opened two new retail locations in Neftekamsk, situated on Sotsialisticheskaya Street and Komsomolsky Prospect.
