In the first 37 weeks of the year, the Russian smartphone market experienced a decline, with sales falling by 11.7% in unit terms and 5% in monetary value. Total sales reached 15.2 million devices, amounting to 390.6 ₽ billion. The average price of a smartphone rose by 7.6%, reaching 25.8 ₽ thousand.
Samsung has overtaken Apple to become the leader in revenue, while also increasing its sales volume. Honor also showed positive growth in both units and revenue, standing out against the general market trend. The top five brands by revenue now include Samsung, Apple, Redmi, Honor, and Realme.
When measured by the number of units sold, Redmi holds the top position. The ranking for unit sales is followed by Samsung, Realme, Honor, and Apple. Retailers note that consumer demand is shifting toward brands that offer a wide range of models and up-to-date technical specifications.
