Dmitry Pankrushev, the owner of the company 'Mnogo Prilozheniy' which develops the RuStore app store, has registered a new entity named JSC Rustore. The company was incorporated in late July 2026 with a charter capital of 10,000 ₽. The new structure allows for the issuance of up to 1 million shares with a nominal value of 1 ₽ each, facilitating potential capital raising or the entry of new shareholders.
The transition to a joint-stock company format enables the business to attract strategic investors or venture capital through additional share emissions. Experts note that this structure is more convenient for managing employee stock options and preparing for potential future IPOs compared to the previous limited liability company model. Public disclosure of the shareholder list is not required for this entity type.
In July 2026, VK transferred 100% ownership of 'Mnogo Prilozheniy' to Dmitry Pankrushev following the imposition of EU sanctions on the VK holding. Despite the ownership change, RuStore continues to utilize the VK ID system for user authentication. The platform remains a mandatory pre-installed application in Russia, with its operations regulated by the Ministry of Digital Development.
RuStore demonstrates significant growth, with a monthly audience reaching 68.4 million users in July 2026 according to Mediascope data. In 2025, 'Mnogo Prilozheniy' reported revenue of 1.4 ₽ billion, a 12% increase year-on-year, and achieved a net profit of 48 ₽ million. The company is currently working on registering the 'RuStore 2026' application in the Russian software registry.
