According to the Check Index analytical center, sales of CD players in Russia increased by 16% and 51% in the first eight months of 2026 compared to 2025 and 2024. The median price reached 9707 ₽. Cassette recorder sales rose by 10% and 36% for the same periods, with a median price of 12 509 ₽.
Film camera sales grew by 12% and 34% compared to 2025 and 2024, with a median price of 4678 ₽. Vinyl player sales increased by 10% and 24% respectively, reaching a median price of 26 708 ₽. Data from Wildberries confirms this trend, showing a 1.5x increase in CD player unit sales in the first half of 2026.
Wildberries also reported a 46% increase in cassette unit sales and an 8% rise in cassette recorder sales. While film camera revenue grew, unit sales remained stable. Conversely, sales of classic flip phones, including Motorola Razr V3 and Nokia N93, dropped by nearly 45% over the past year.
The trend toward vintage technology is global. Consumers are showing interest in typewriters, modern boomboxes with Bluetooth and USB Type-C, and instant cameras from Polaroid, Kodak, and Fujifilm that support smartphone connectivity. Additionally, rotary phones with Wi-Fi capabilities are gaining popularity.
