Postgres Professional surveyed over 300 representatives from various Russian industries, including IT, finance, retail, and energy. The study reveals that 92% of companies now view data analytics as a strategic IT asset. Despite this focus, 80% of the surveyed organizations continue to utilize foreign analytical software for at least some of their tasks.

Data analytics has become a key driver for corporate IT spending, with 36% of companies reporting an increase in their analytics budgets over the past two years. When selecting new database management systems, businesses are increasingly focused on the total cost of ownership, which encompasses licensing, integration, scaling, and ongoing support.

Performance remains a critical factor for organizations considering a platform migration. According to the report, 47% of participants identified the need for higher performance when handling large data volumes as the primary trigger for switching to a new analytical database. Practical capabilities, such as seamless scaling and integration, are now prioritized over abstract technical specifications.