The Russian Ministry of Digital Development is discussing new regulations for Mobile Virtual Network Operators (MVNOs) to address concerns over tariff dumping. Federal operators claim that lower rates offered by virtual providers, which often subsidize costs through ecosystem bonuses, result in lost revenue that could otherwise be invested in network infrastructure.
By the end of 2025, the total number of SIM cards serviced by virtual operators in Russia exceeded 40 million, with a combined revenue of 111 ₽ billion. Banks currently dominate the sector, accounting for 93% of the total Russian MVNO market. Major players include T-Mobile and SberMobile, alongside recent entrants like Wildberries, Russian Post, and Yandex.
In mid-July 2026, mobile service prices in Russia rose, with some operators increasing rates by 14%. While federal operators argue that current practices lead to destructive price wars, representatives from the virtual operator segment contend that their interactions with host networks are transparent and that they purchase traffic at market rates.
Industry participants remain divided on the proposed regulatory changes. While major carriers like T2 and MegaFon advocate for equal rules for all market players to ensure sustainable investment, some virtual operators warn that additional regulation could lead to redundant costs and double payments for the same network resources.
