M.Video reported a rise in demand for refurbished smartphones in August 2026. During the final week of the month, from August 24 to 30, sales of Android-based models increased by 13 percent compared to the previous week. Overall, monthly sales for this category grew by 15 percent relative to July.
Android devices captured a 56 percent market share in August, up from 51 percent in July. In terms of performance, the segment saw a 15 percent increase in unit sales and a 19 percent rise in revenue. Xiaomi led the growth with a 62 percent increase, while Honor sales rose by 35 percent and Huawei by 6 percent.
The week leading up to the school year saw a significant surge in demand. Sales of refurbished Xiaomi devices jumped by 45 percent, while Honor sales more than doubled. Samsung unit sales remained flat, though revenue for the brand grew by 8 percent. The average price for an Android smartphone was 23 400 ₽.
The broader refurbished smartphone market grew by 6 percent in units and 4 percent in revenue during August. Apple remains the dominant player, accounting for 44 percent of unit sales and 59 percent of total revenue. The average cost of a refurbished iPhone reached approximately 42 600 ₽.
Price points for refurbished Android devices varied by brand. The average cost for a Samsung device was 30 600 ₽, while Huawei averaged 23 100 ₽. Honor and Xiaomi models were priced at 15 100 ₽ and 14 200 ₽ respectively.
