Red Magic General Manager Jiang Chao announced that the upcoming Red Magic 12 series will focus on hardware upgrades rather than cost-cutting measures. Despite rising memory prices impacting the industry, the company reported growth across its smartphone and tablet product lines.

The new device will feature the exclusive ninth-generation under-display camera technology. According to the company, this iteration represents the peak of their development efforts, which have spanned five years and eight previous generations of screen technology.

In addition to hardware improvements, the Red Magic 12 will include proprietary cooling technologies and a redesigned system UI. The company claims these updates will enhance overall system fluidity and integrate new artificial intelligence features for users.