Range Rover is shifting its interior design strategy by reducing the number of screens in future vehicle models. The company aims to minimize what it describes as visual and acoustic noise, prioritizing the vehicle experience over excessive digital interfaces.
The upcoming Range Rover GT serves as the initial model showcasing this new philosophy. Its interior features a slim digital instrument cluster and a single centrally mounted touchscreen positioned low in the cabin, rather than a dashboard covered in multiple displays.
Despite the reduction in screens, the brand does not plan to revert to traditional physical buttons. The company intends to integrate technology more selectively, noting that features like passenger displays are not a priority due to low usage rates.
Global managing director Martin Limpert stated that the brand will continue to evolve this approach. This design direction is expected to expand across the entire Range Rover lineup in future model releases.
