Raiffeisen Bank International has partnered with Bitpanda Enterprise to integrate digital asset trading services for its retail clients. The initiative targets 18 million customers across Central and Eastern Europe, covering 11 distinct markets.
Under the white-label agreement, Bitpanda provides the core trading infrastructure, custody, and compliance solutions. Local Raiffeisen subsidiaries manage customer relationships and determine product offerings based on specific regional regulatory requirements.
This decentralized strategy allows each subsidiary to set its own launch timeline and product scope, mitigating risks associated with varying legal frameworks in countries like Slovakia and Bosnia.
The collaboration follows successful preliminary testing in Vienna in early 2024, where adoption rates among eligible customers reached approximately 10%. This rollout marks a significant strategic move for new CEO Michael Höllerer.
