Polestar has unveiled the Formula 2030 concept car, which serves as a design preview for the upcoming Polestar 2 (2027) and Polestar 7 compact SUV (2028). The vehicle was first presented behind closed doors to investors, retailers, and VIP customers at the company's Gothenburg headquarters, as part of a strategy event focused on achieving profitability.
The concept is the first major design statement from Philipp Romers, who became head of design in 2024. The styling retains the brand's signature "Dual Blade" headlights and low, long-roof fastback profile, representing an evolution of the existing design language rather than a radical change.
Financially, Polestar reported a record first half of 2026 with 30,423 vehicles delivered. However, the company posted a net loss of $842 million on revenue of $1.36 billion, which was 4% lower year-over-year. Gross margin remained at -8%.
Despite the losses, the company notes that the H1 net loss shrank by 29% compared to the previous year. Polestar is currently focusing on the European market as it has been barred from selling in the US due to federal rules regarding Chinese-connected vehicles.
The Polestar 7 is intended to replace the Polestar 2 as the brand's entry-level model, targeting Europe's largest EV segment. This model is part of a broader wave of four new vehicles the company plans to launch over the next three years.