Internal link structure analysis helps identify pages with insufficient weight distribution. The PageWeight tool calculates PageRank based on internal links, treating a website as a directed graph where pages are nodes and links are edges.
The calculation uses the standard PageRank formula with a damping factor of 0.85. To ensure accuracy, the tool normalizes weights so the average page equals 1.0 and accounts for dangling pages by redistributing their weight across the system.
Effective analysis requires normalizing URLs to avoid duplicates and filtering out navigation elements like menus and footers to focus on content-area links. The tool provides reports on orphans, dead ends, and redirect chains, allowing users to simulate the impact of adding links before implementation.
The software is available in free and paid versions. The free edition is limited to 2 threads, 999 pages, and specific delay settings. The tool does not execute JavaScript and focuses exclusively on internal link structures rather than external backlinks.
