The Oura Ring 4 is currently available at a discounted price starting from $249 at Amazon, Best Buy, and Target. This offer represents a reduction of $100 from the standard retail price and marks the first significant discount for the wearable device since July.
Pricing for the device fluctuates based on the selected size and color. Most silver and black models are available at the lowest price point for sizes ranging from 8 to 13. Additionally, Best Buy offers an exclusive midnight blue color variant priced at $279.
Customers uncertain about their fit can purchase a sizing kit for $10 at Amazon or Target. This kit includes a store credit of $10 that can be applied toward the purchase of the ring. The device requires an active subscription for full feature access, costing $5.99 per month or $69.99 annually.
The Oura Ring 4 features updated sensors and a slim design compared to previous versions. While the newer Oura Ring 5 model is thinner and lighter, it utilizes the same sensor technology and software capabilities as the fourth-generation device.
