Oura filed for an IPO on September 3. The company reported revenue of $1.21 billion for the nine months ending June 30, with 3.6 million rings sold in the past year and 5 million paid members.

Ultrahuman raised $70 million from Qualcomm's venture arm. The company is launching the Ring Pro for $479 in mid-September, featuring a dual-core processor and a redesigned heart-rate sensing system to bypass Oura's patents.

Circular is preparing to launch the Ring 3 series early next year, including a Pro model with FDA-cleared ECG for AFib detection. RingConn Gen 3, priced at $349, focuses on vascular health insights and vibration alerts.

Samsung's Galaxy Ring, priced at $399, integrates with its device ecosystem. Other entrants like Dreame are adding features such as touchpads for phone control, while Pebble Halo is available in India.