OpenAI has officially discontinued its Sora video-generation application and the associated API. The shutdown took effect on March 24, 2026, as the company shifts its focus toward robotics, world simulation, and AGI research.
The decision terminates a high-profile partnership with Disney, which was announced on December 11, 2025. The deal originally included a planned investment of $1 billion from Disney and the licensing of over 200 characters for use in the app.
According to reports, no funds were transferred between the companies before the project was canceled. OpenAI cited high computing costs as a primary driver for the strategic pivot away from the consumer-facing product.
Disney expressed surprise regarding the timing of the announcement, noting that collaborative efforts were active until the shutdown. The media giant confirmed it is now exploring alternative AI partnerships.
