OpenAI is preparing to introduce an always-on AI agent and a new subscription tier for ChatGPT at the upcoming DevDay event in San Francisco. The new pricing plan is expected to be set at $500 per month, marking a significant shift in the company's current service offerings.

The new agent, currently referred to by the codename o, remains unconfirmed by the company. Industry analysts suggest that these product announcements could alter the competitive landscape for major AI developers, potentially impacting the market position of competitors like Google.

Market participants and prediction platforms are closely monitoring the event to assess how these new tools might influence industry rankings. The outcome of the presentation is expected to provide insights into future leadership in the AI sector through the end of 2026.